SHOES THE RIGHT WAY
HOW WE DO IT
We strive to stay up to date with current and future trends through constantly analysing the footwear industry in order to remain innovative, vigilant and competitive. Since the footwear industry is constantly in motion, we find it imperative to stay focused and to be motivated towards achieving both our goals and yours, we work relentlessly to meet set objectives.
In the design process we start by analysing your target market, it’s unique characteristics and any prevailing USP’s which will distinguish your brand, be that colours or materials that would suit the intended need and usage of your specific target group. Based on that analysis, a design prototype illustration is made, this informs the overall look, features, appropriate colours and the intended fit of the design. Each individual design is carefully planned, the essence of the design being significantly focused on keeping the overall form, shape and silhouette well balanced in order that the components come together to complete the footwear in a harmonised way.
Next is the selection process, where the illustrated design or designs are presented in order to determine which are to be progressed. The selection process continues with recurring presentations of the prototype throughout the entire development, until manufacture.
Through our network of factories mainly situated in the Far East and Asia we are able to present and manufacture an array of different options to satisfy the widest selection of market segments and niche requirements. From the most technical footwear requiring the most demanding of manufacturing processes (multi-featured outdoor footwear, advanced personal protective safety footwear) to the more subtle design where the main influence and intended use is shear simplicity.
We continuously replenish our extensive bank of sub-suppliers and we strive to have access to the latest and most up-to-date materials and components at the time of design. We source the newest and best improved technical fabrics, selected leathers and undertake the delicate selection of various outsole compositions in order to be able to service the intended function in the best possible way.
The last but not the least, one of the most important key factors of footwear is the fit, the last is the essential core of footwear and it is the foundation to perfecting the fit. Fit has become more significant than ever in footwear, especially with the growth of online sales where it is imperative that footwear has the best potential fit, in order to reduce and minimize returns.
We have extensive knowledge and experience in working with different lasts for different needs and niche market requirements and we maintain a close partnership with our network of factories where we have access to many skilled and experienced last makers. Each understands the importance of the fit for each intended, often unique purpose, and therefore such knowledge is of the essence.
So whether you are an existing brand, or a brand interested in adding footwear into your product range, or need help with footwear in any other way please feel free to contact us to schedule a meeting where we would happily present further how we work and how we together could find a way to assist you and fulfil your ambitions.
